Yikes! It seems as if magenta — hot pink, call it what you want — is hot, hot, hot for summer.
From fashion to hospitality, we’re going to see this color all over the place.
In this great article titled Hot Pink? Call it ‘Magenta’ in the Wall Street Journal, writer Christina Binkley talks with experts in a variety of industries about the reasons behind the brightness. The biggest reason? New York, the hub of fashion, is also home to head to toe black. But black is depressing. And given the current state of the state, people are tired of feeling depressed.
I spoke with Wall Street Journal writer Ray Smith a couple months back who was writing about men’s fashion designers who were rolling out color this summer.
Many fashion pundits felt that designers should stick with basics, simply because people were more willing to open their wallets for staples for their wardrobes. And color can be seem frivolous, trendy, and even fleeting. Which are all true.
But I’m going to side with the fashionistas. Give me a dose of color. I’m tired of drab. I’m tired of depressing. I’m tired of the weight of the economy pressing down on my black-sport-coated shoulders.
THE REAL WORLD RETAILING TAKEAWAY
Have you seen a catalog or a store or a Web site lately? Color is in!
If you haven’t brought in color for your [smaller than last year] inventory, no matter what type of retail concept you’re running, you’re behind the times. Color is all the rage, and will be for a while.
Color is optimism. Color is happiness. Color is energy. It’s what we’re starting to feel for our country, our economy and our lives. It’s just starting, but we’ll get there.
So grab that pink polo and proudly declare, “I am optimistic and I am wearing pink.”
If nothing else, you’ll make a statement about your own personal state of being.