One could not be more amazed with the air of hope in our country today. It makes me think about what small business owners need, and that is a foundation of success which includes selling others on hope. After all, that is what those wearing the “sales hat” – whether sales person or business owner does…. we “sell” our ideas and offer hope to potential clients on how better they or their business can be if they use our products or services.
Hope floats, it springs eternal. Incorporate hope into your magnificent message – your offer of value to others.
I wrote more about it on my SMS blog. Hope can take you a long way toward building a business and in delivering on your promise.