If you have a home based business, how do you present it? When you are presenting your business, do you present it as though it were a large company or do you present it as what it is: a small home based business?
It’s good to present your business as a professional business, but that doesn’t mean you have to pretend to be something you’re not. Be professional in what you, but it’s ok to be down to earth as a home based business. You might even work the “anti-corporate” angle. When trying to do a press release for example, don’t prepare one that looks like a corporate press release. They are known to be a boring and predictable. Be a home based business and stand out!
As a home based business, you have a lot of advantages over corporations and larger businesses. You have lower overhead, your business is more nimble and more able to adapt to change. You don’t have endless committees and bureaucracy layers and are able to make decisions quickly. These are just a few of the concepts you can leverage in your press releases and other business presentations. So go ahead and be a home based business!