ITV Ventures is an infomercial company that markets many popular products via various media channels. Apparently, any time of day or night there’s an ITV infomercial running in some media market somewhere. Infomercials generate lots of phone calls and up until recently those calls were generally handled by call centers.
ITV Ventures has turned this into an interesting home based business model. Instead of using a call center, they use home based business agents to answer the infomercial calls and take the orders over the phone. The ‘home agents’ as they’re called, are paid a percentage from each sale.
This unique home business model solves 3 basic but significant business problems right out of the starting gate.
What do I sell? – Anyone who wants to start a home based business will need to answer this question first. ITV Ventures solves this problem by researching and bringing products to market via their infomercials. In their model, you simply sell their products and let them do the hard work of making product creation and acquisition decisions.
How will I get my Customers? – Acquiring customers is generally a challenge for the home based business but the ITV business model does that for you. You not only get customers, but those customers call you! Furthermore, they’re pre-qualified customers since they’re calling directly from product specific infomercials.
How do I market my Business? – Marketing a business is always a challenge for a home based business person. In the ITV business model, you benefit from their marketing. Infomercials are powerful marketing and branding mechanisms and ITV’s home agents can tap directly into that marketing channel.
Since ITV runs infomercials round the clock, home agents can schedule themselves according to how many infomercial sessions they wish to handle. So if you enjoy working on the phone and you’re looking for home based business opportunity, you might want to check out ITV Ventures.