If it’s May, it must be nearly December — if you are a retailer, that is. Every retailer knows that Christmas season must begin by midyear at the very latest. Planning, planning, planning. That is the only way to have a successful December.
And so, you may want to consider a survey conducted just after the 2006 December selling season. Sponsored by Kronos Inc. and conducted by Harris Interactive, the Holiday Aftermath survey dealt with employee scheduling during the holidays.
Only 20 percent of retail employees responding to the survey felt strongly that their employer provided great customer service while also keeping employees happy.
When asked what employers can do for Christmas 2007 to meet the needs of employees and customers, the No. 1 response was this: Schedule employees to better meet customer demand.
Nearly 40 percent of employees surveyed said they either worked too many or too few hours during the holiday season. Being unable to work the number of hours they preferred to work had a negative impact on customer service, they said.
The Kronos director of retail suggested that retailers remedy this situation by investing in technology that helps them balance the needs of their stores, their customers and their employees.
There will be more on this survey in tomorrow’s Retail Strategies.