The gloomy report yesterday by the NRF (National Retail Federation) that the holiday retail season may be the worst in five years left Wall Street unfazed. What a pleasant change. You can read more about Wall Street’s reaction here.
THE REAL WORLD RETAILING TAKEAWAY
Yesterday I wrote about the glass being half-empty as it relates to retail and the expectations for growth. The expectations are so high that it’s tough for retailers to measure up without impacting their business negatively. Hold price and risk lower sales OR discount and risk lower profits — these are the options most retailers have to try to sustain the growth that Wall Street expects.
Over the next couple of months, I’ll be writing about how to prepare for the holidays so you can get the biggest bang for your buck and exceed growth expectations by being smart about your business.
In the mean time, you can brush up on some posts as they relates to gifts and other holiday topics: