Here we are! It’s November already and that means it’s time to get going on holiday if you haven’t already.
I just read a small news item in Chain Store Age that said that Wal-Mart is going to jazz up their stores for the holidays as they’ve been criticized in the past for their lack of holiday appeal. I thought, “The world’s biggest retailer doesn’t do holiday?” How bizarre.
But it brings up a good point. Do you need to holiday-ize your store in order to meet your holiday sales goals?
THE REAL WORLD RETAILING TAKEAWAY
In a nutshell, no. After all, people come to your store for the merchandise first and foremost. So nothing should deter them from buying the products from you, regardless of whether your store is holiday-ized or not.
However, think about your own experiences during the holiday. We all want to have that magical shopping experience that puts us in the holiday mood. A light snow is falling, reflecting the city lights outside. A hot cup of coffee or hot chocolate in our hand as we go from store to store. And as we enter a store, the warmth of the store, the decorations, the music and more all make us feel something that’s hard to duplicate any other time of the year.
Decorating your store for the holidays will give you instant appeal. A great window display is your invitation to potential customers. But a window display alone won’t suffice. You need to carry that through inside your store.
It doesn’t have to be overwhelming or expensive – just give your customers a feeling that you believe in the holidays. That can be accomplished through music and simple decor (think greenery, fake snow, etc.).
The big no-no? Stay away from religion – it’s a divisive issue and in a country that’s so religiously broad, having any symbol of religion is sure to alienate customers who aren’t of that religious persuasion.
Decorating your store will put your customers in the mood, and when they’re in the mood they’ll linger. And lingering customers almost always translates into additional sales.
How are you effectively and economically decorating your store for the holidays?