Four cents. That is how much less — in this time of economic strain — consumers will spend on Easter this year compared with last year.
Message to retailers: Even though people may be cutting back, they still celebrate special occasions, Easter being but one example.
The average consumer will spend $135.03 on Easter this year, down four pennies from last year’s $135.07. The total amount to be spent: $14.44 billion, according to the National Retail Federation (NRF) 2008 Easter Consumer Intentions and Actions Survey.
That’s a lot of Peeps and chocolate bunnies. Speaking of which, Peeps chicks were born in 1953. Peeps chicks inside chocolate eggs first appeared in Easter baskets in 2005.
As with much holiday spending, the most Easter dollars — $41.09 — will be spent on Easter meals, says the NRF. Consumers will spend another $23.82 for apparel (Oh, how I remember when I used to get an Easter dress.); $21.42 for gifts (Easter baskets!); $18.12 on candy (Peep-peep.); $9.11 on flowers; and $7.21 on decorations.
Tomorrow: A look at where Easter shoppers will shop.