92.5 percent: That’s how many adults say they regularly or occasionally research products online before buying them in a store, according to a study of the Retail Advertising and Marketing Association (RAMA).
Conducted by BIGresearch, the study reveals that the products most frequently researched online are:
Electronics, 50.8 percent
Apparel, 31.9 percent
Appliances, 27 percent.
Men (20.2 percent) are more likely than women (10.2 percent) to shop for cars online, and women (18.9 percent) vs. men (11.6 percent) search online more often for home décor.