Consumers are projected to spend $14.37 billion on Easter celebrations this year. Lawsy, we shore do love our little chocolate bunnies.
Measured shopper by shopper, that multibillion dollar figure translates into $137.07 per person, according to the National Retail Federation (NRF). Either we got more religion this year or more of us just wanna have fun, but the amount to be spent per person is up 11 percent from last year’s $121.72.
Where will that money go? Easter spenders say they will put most of their holiday dollars toward a meal ($37.56) and a new spring outfit ($26.03). Next in line are gifts ($20.61); candy ($18.53); flowers ($9.63); and decorations ($7.63).
Those amounts will buy a pretty modest meal and, hmm, maybe half of an outfit – perhaps a new blouse. The candy budget is high. I mean, you can purchase a lot of Peeps and jelly beans for 18 bucks. And, it sounds as if most people will be dragging out last year’s decorations, with maybe one or two new ones tossed into the mix.
Whatever. These Easter plans are good news for retailers. Tomorrow, we’ll take a look at which shops will benefit most from the Easter spending spree.
BIGresearch conducted the survey for NRF.