Most of us love a list. And I ran across an exceptionally useful one yesterday. Ordinarily, I might summarize it here, but this one is so well done, that I’m going to suggest you read the whole thing.
Called “10 Ways to Turn Angry Consumers into Brand Advocates,” it was written by Chad Little for iMedia Connection.
Just to give you a taste of what Little wrote, the first item on his list is: Make it easy for someone to contact you. Sounds so simple, but how many times have you clicked and clicked and clicked on a Web site to find out how to reach the company.
When this happens to me, I always think, “Well, they don’t want to hear from customers.”
If you don’t want to hear from customers, then you are in the wrong business.