Confused about how best to design your prototype? I believe that an excellent sales sheet is generally an efficient way to explain and sell your product. But it’s also true that you should try to have every possible point in your favor. Some retailers you approach may need a convincing visual aid. And if you have the means to create one, I highly recommend checking out Steven Friedman’s company “Swinq Designs” at www.swinqdesigns.com.
“Swinq Designs is composed of former industry engineers and industrial designers. We consider ourselves a premier industrial design and graphic design service; the experience and knowledge we offer are normally limited to well-funded startups. We wanted to make them available for the everyday inventor,” Friedman explained.
Swinq Designs strives to provide the basic needs of an inventor – whatever those may be.
“We understand all of the trials and elements that need to be taken into consideration before designing a product. Sometimes we engineer a device, other times we focus on the aesthetics of an idea. But it’s always our experience that’s of value. We produce high quality work without the exorbitant costs,” offered Friedman.
That isn’t to say Swinq Designs is inexpensive. Really, it is all a matter of assessing your own budget and intentions. Friedman agrees.
“Some inventors are so fiscally irresponsible – they put all their respective eggs in a single basket, so to speak, before really knowing if interest in their idea exists. Diligence must be applied before money is spent!”
So, how important is it that you have a working prototype when you approach a company to sell your product to?
Friedman replied, “It depends on who you’re shopping. I believe that one should do everything in their power to cover their bases. You don’t want to give them a single reason to say no. Some companies are looking for reason to turn you away, as disappointing as that might seem. You want to get someone excited about putting your product on your shelf. Whether or not this requires a prototype is debatable. “Do everything in your power” might mean something quite different from one budget to another.”
Friedman is right: some people just can’t envision our products like we can. Helping them recognize what you know could be great is extremely important.
InventRight: Helping You Bring Your Product to Market