Information overload. We all face it. It is a fact of life
these days. We long for the good old days – when Twitter didn’t exist and a
mailbox was for paper, not pixels.
Why do I mention this painful trend of information overload?
Well, because I’m about to tell you about a service that will add to it.
However, however, this overload could be worth it and one you want to look at.
Help A Reporter Out:
HARO. Started by serial entrepreneur, Peter Shankman. I had heard about
Peter’s pay-it-forward, good karma effort way back when it had a few hundred
subscribers. Today, it has 50,000. I don’t think the karma changes if you are
number 2 on the list, in terms of signup date, or 50,001, but the opportunity
it presents is all about web 2.0 (or whatever the latest buzzword is about
people having conversations online).
From his site: *HARO – Each day, you’ll receive up to three emails, each
with anywhere from 15-30 queries per email. They’ll all be labeled with
[shankman.com] in the subject line, for easy filtering. If you see a query you
can answer, go for it!* What you are reading about here is a free service that sends
you the actual requests from reporters – their requests for experts to provide quotes
and content for their stories.
If you’re operating on a tight budget in this current market, this is a service
worth reviewing. There’s only a few rules, but you’ll see those when you go to Peter’s
This effort resembles what I’ve been doing, working on, with Sales Rescue Team. I’m about to announce some cool new efforts with SRT. Stay tuned and happy surfing.
I’ll probably tweet about it first: Twitter