What is a designated hitter and why do you need one for your company? In baseball (Major Baseball American League) a designated hitter is recognized as a team player who bats in place of a pitcher who might be weak at bat. It’s still a highly debated position and there are many who don’t think it should be a part of baseball.
However, from a business perspective, you can’t do without a designated hitter. A full-time designated hitter whose sole goal and directive is to successfully hit home runs with the media and your potential customers.
So for business, here’s a good profile of what a designated hitter embodies:
1. Quick mind — can hit and then successfully round the bases of any pitches a journalist might aim their way.
2. Good humor and patience. You need someone who can explain what your company does for the thousandth time without giving into the urge to hit the journalist over the head with a company bat.
3. Responsive, consistent and fast. — Your designated hitter needs to be organized, be consistent in how they respond to the press and can quickly respond with real and positive stats about your company and its outpacing of the competitors on the field.
4. Engaging and a team player. Your hitter needs to be someone who can engage the journalist to round your company’s field with him or her. You also need a team player, someone who values your company and their contributions toward highlighting all that the company does.
5. Always plays offensively. What this means is your designated hitter is pro-active in his/her batting stance. Every time they come to the plate, they know it’s their job to hit the home run and that’s their only job. Don’t designate a hitter who you’re going to inundate with other tasks. Keep your hitter’s eye on the PR ball, by letting them field the journalists’ questions and don’t put a hitter in that you don’t trust will be able to hit it out of the ballpark every time.
So why wait, start hitting those homeruns now!