Want to liven up your day–and that of one of your customers?
Figure out a way to surprise them by doing them an unexpected favor or providing them with an additional service.
Could be free shipping.
Could be a higher quality product.
Could be two instead of one.
It’s fun to do something unexpected. By doing this you’ll brighten up your day, your customer’s day and more importantly, you’ll stand out in his or her mind. You will have differentiated yourself from your competitors.
Then make it a habit to do this on a regular basis for other customers.
- In the B2B world, be careful you don’t violate your customers’ corporate ethics policies.
- Do NOT expect anything in return and certainly don’t hint at it. If they ask you why, just tell them something about valuing their business.