Plain and simple: If you haven’t ever tried HARO, move on over there. It is a service to allow reporters to post story needs and ideas to potential sources. You. Your company. You can read their specific request and respond. There are rules, quite explicitly stated, so read the site. Ah, I’ll just tell you: Don’t spam the reporters or you’ll get banned from HARO. You don’t want that.
The topline for each HARO audience:
Reporters – Already a pioneer in 21st century crowdsourced journalism, HARO is introducing ANOTHER industry first. They have developed the use of self-destructing masked email addresses that automatically expire when a reporter’s query deadline passes. Protects reporters (and bloggers) from spam.
Sources (that’s you) – Other services screen your pitch. With HARO, your pitch goes DIRECTLY to the reporter’s inbox as soon as you click send. Sources get to submit a pitch, not waste time with gatekeepers, screening processes and the like, and reporters can efficiently move through their inboxes to select the best pitch/es for their stories.
Sponsors (this may be you, too) – More ad inventory. Industry targeting. Online ad submission and payment. Before this launch there were only three advertising opportunities / day for small businesses looking to tap into HARO’s unmatched 75% open rate and 100k active, engaged, buying community. Now, there are categories by industry and more opportunity to target (by vertical) even more accurately. And they automated it so it’s faster and easier.
Reporters can filter queries more easily and save their favorite sources. The counter of that is true, too, they can filter you out. The tool now has a rating feature so they can rate pitches.
For small business owners (aka Sources)
Feature #1 – Manage Preferences – Now it’s super easy to select WHICH HAROs you want to receive. Keep receiving the Master HARO thrice daily 5 days / week. Or, select the Industry HARO you want to receive to only the HAROs that are best and most appropriate for you to respond to. Flexible and easy to change at any time.
Benefit – Save time reading through all the HAROs on a the Master list for when you can. And receive your special interest HAROs so you can prioritize those you’re best suited to respond to right now.
Feature #2 – Manage Pitches – From www.helpareporter.com you can now manage current pitches efficiently, as well as archive old pitches.
Benefit – Managing your pitches for multiple stories for the same media outlet or multiple outlets is easier when you can simply and easily catalog and archive those pitches. Your HARO pitch management system keeps you on top of your current pitches, and lets you go back to previously-written pitches so you can save yourself time in the future without reinventing the wheel, or in this case, rewriting a winning pitch. Really cool part of this feature? You can also see whether a reporter has given your pitch a thumbs up or a thumbs down. Helps you write better pitches, or validates that you already know what you’re doing.