Remember that famous line from the movie, Jerry Maguire, where the Tom Cruise character starts apologizing to the Renée Zellweger character, and she says, “You had me at hello.”
Well, the name of a hardware store in Newport, Vt., is a little like that. I mean, who wouldn’t want to shop at Pick & Shovel Doit Best Building Materials?
The store is among those highlighted by the Innovative Downtown Businesses series of the University of Wisconsin’s Center for Community and Economic Development (CCED).
And the description provided by CCED makes it sound as though the store lives up to its charming name:
“Once in the door, you are greeted by helpful and friendly staff dressed in red shirts and eager to direct you to departments that provide day-to-day necessities often lacking in a small town. In addition to a fully stocked hardware store, Pick & Shovel includes a building materials center, appliance store, clothing, sporting goods, toys, pet store, Laundromat, and more.
“In response to resident requests, the store offers a wide selection of socks, jeans, boots, shirts and other apparel items. In addition, they have focused on many quality items such as Carhartt boots and offer very competitive pricing. A stop in the store isn’t complete without stopping for a soft serve cone at the ice cream stand located on the street as a landmark feature of the storefront.”
Now, I ask you, wouldn’t you shop there?
Newport (population 5, 118) — just off Interstate 91 and darn near in Canada — sits on the southern shore of Lake Memphremagog. The city’s Web site says that Newport is home to the largest shopping district in Orleans County. If you go there, city mothers and fathers say, “you will want to keep coming back again and again.” Dress warmly.