It is Happy Hanukkah week, but where are the promotions? Unlike Christmas sales and promotions, they aren’t showing up in a big way in online retail sites.
In fact — in a quick search of the Web sites of household-name retailers — the only place I found even a mention of Hanukkah was Wal-Mart. That big-box store is offering 45 Hanukkah-themed items on a page topped with a Hanukkah banner, which depicts the image of a dreidel and the messages: “Happy Hanukkah” and “Be Bright.”
Most the gifts offered by Wal-Mart are either Hanukkah-related or Hanukkah-enhanced: a personalized Star of David platter, for example, or a basket of Mrs. Fields cookies and brownie bites with a blue Happy Hanukkah ribbon.
Now, granted, Hanukkah shoppers buy a heckuva lot more than Hanukkah-themed items to give as gifts. But, it is curious to me why more retailers don’t make some attempt on their Web sites to, at minimum, wish shoppers a Happy Hanukkah.
I’m not talking about the ridiculous Happy Holidays vs. Merry Christmas controversy here; I’m talking about sales. If a shopper who is online this week looking for Hanukkah gift ideas is greeted with a “Happy Hanukkah” banner, it might encourage a click or a few extra minutes on that particular Web site.
It is, of course, too late to order Hanukkah gifts online, but surveys tell us that plenty of shoppers browse online, then head to the bricks-and-mortar store to make purchases. So, the addition of some little notice of the Jewish holiday seems like a simple sales tool that most retailers are overlooking this week.