I’ve been testing an eBay research tool called HammerTap 3 (it used to be called DeepAnalysis). Over the next several posts, I’ll be describing my initial tinkerings with the tool and show you how I’m using it to identify:
1) optimal times for listing items
2) optimal durations
3) optimized keywords
4) category analyses
… and more. The tool allows you to conduct historical eBay database searches on specific categories, specific items, specific keywords and specific sellers. What you get in return is a mountain of data that you can slice and dice in any number of ways. For example, you can compare average selling prices for one color item vs. another. You can compare listing success rates for specific keywords. You can find out which keywords are working best for your closest competitors. It’s a powerful tool.
All these activities help you source goods, develop better marketing strategies, and increase profits.
As I progress (and as my optimized listings close), I’ll post the results and show you how I fared with optimized results as compared to my old "conventional wisdom" methodologies. You may be familiar with some of these — "Never close an auction on a Saturday night," "Always start auctions on Sundays," "7 day auctions are best," "Never use reserve," etc.
Stay tuned for some fun.