Jill Lublin was our 34th featured guest on Conversations with Experts. She spoke at length about practical strategies to get more visibility — the guerrilla way. Guerrilla publicists use time and imagination vs. money to their message out and get more attention for their business, product and service.
Some tips to remember:
1. You are a solution provider. It’s not about you; it’s about the people reading the media. What stops them from turning the channel?
2. Use everything you’ve got: ethnicity, gender, personal experiences, affiliations, associations of which you’re a member.
3. It’s all about the Big M: The Message; your golden nugget of wisdom.
4. You are an expert and the media need experts.
This is the tip of the ice berg. There are a lot more great tips in the audio program that is now available.