Are mobile retail apps the next big thing for businesses? The potential could be there, at least according to the findings from a new study by Retailcusomterexperience.com.
The study found that online retailers are only now starting to utilize mobile applications for handsets, and that there is great potential for this to benefit the in-store shopping experience. The survey included research on the top 40 e-retailers by sales volume.
- 91 percent of online shoppers actually have a mobile phone
- 71 percent of online shoppers used a mobile phone as part of the shopping experience
- However the majority of shoppers who did use a mobile handset did not make heavy of use of retailer-originated mobile apps.
- 72 percent of those who did use a mobile phone, used it to ask someone about a particular product
- 40 percent of those who used the mobile phone used it to send a photo of the product
- 24 percent of those who used the mobile phone used it to compare prices on the Internet or mobile Web
- 15 percent of those who used the mobile phone used it to read product reviews on the Internet or mobile Web
Windows Mobile 6.5 Dead On Arrival
Windows Mobile 6.5, we hardly knew you. Your time with us was far too short. OK, so maybe it is a bit harsh and even premature to say farewell to Windows Mobile 6.5, but this week Microsoft Chief Steve Ballmer announced that Windows Mobile 7 would arrive in 2010. That the Microsoft OS for smart phone has long been in the works is no surprise, but this announcement could be problematic for handset makers.
Many Windows Mobile 6.0 and even 6.1 devices won’t run Mobile 6.5. So with Mobile 7 just over the horizon, it could cause many owners to keep their current devices in the pocket. And given the economic hard times, it is a lose-lose situation all around. Consumers won’t spend the money now and that could extend the recession blues, but for those who do opt for a Mobile 6.5 device they will either end up paying twice (unlikely), or put off the move to Mobile 7 next year (more likely).
Rumors and Releases: LG Versa Lands Next Week
Verizon Wireless has announced that the LG Versa will be available next week, March 1, for $199.99 (after a $50 mail-in rebate) with a new two-year customer agreement. The handset features a 3-inch touch screen interface with tactile feedback and attachable QWERTY keyboard. The phone offers ability to use an HTML Web browser that includes Flash and RSS feed support. It is a fully compatible Verizon Wireless V Cast Music with Rhapsody and V Cast Video services.
Key features of the LG Versa:
- Virtual QWERTY keypad
- 2.0 megapixel camera and camcorder with autofocus, flash and image editor. Camera resolutions: 1600 x 1200 (default), 1280 x 960, 800 x 400, 640 x 480, 320 x 240 pixel; and face detection- automatically detects a face when taking a picture
- Video player for WMV, MP4, 3GP, 3G2 formats
- Music player for .mp3, .wma, unprotected .aac and unprotected .aac+ formats
- USB Mass Storage – transfer files between microSD card and PC
- Bluetooth Version 2.1 + EDR (Enhanced Data Rate)
- VZ Navigator-capable with visual and audible directions to thousands of destinations
- ChaperoneChild-capable which allows the LG Versa to have its location shared with family members via the Chaperone Web site