I mentioned a while ago that I will be working on developing my company more this year.
Now that my two children are in school, the youngest going eight hours per week, I have a little more time to focus on my business. Or, I have more time to do so during the daylight hours when I’m still mostly awake!
I’ve made some changes thus far.
First, I’ve added a few services.
Secondly, I have deleted a few monthly expenses that proved unnecessary over the past year.
Thirdly, I got smart.
The first two you can kind of see where I’m going.
But the third could mean a lot of things. For me it has meant hiring someone who is good at what they do, so that I can focus more of my energy on what I do best.
In business you have two choices: Do it all, or do some of it.
If you do it all, this means your energies are going to be separated into a million directions at any given time. You might:
- Answer phones
- Respond to customer complaints
- Take care of the billing
- Deal with schedules
- Motivate employees, if you have them
- Create the product
- Provide the service
In my case, for the past several years I have done most of my work.
This year I realized a very important thing: Sometimes it pays to hire someone to do something, even if you can do it, because it frees you up to do even more.
I realized that in my company I had one thing I loved to do but was not as strong in as some of the other tasks I love. Therefore this task took up quite a bit of time that could have been spent doing more things at an even faster rate.
For example, let’s say I love to answer phones. I run a service that requires a lot of phone answering. However, that service also requires me to perform a service, such as match up clients with potential employees. If I spend all of my time answering the phone, though I love this one job task, I have little time left over to do the actual service work the job requires.
If you are spending too much time doing something, you may be losing money.
I’m pleased to say that I scored big when I hired someone several weeks ago. She is hard working and excellent at what she does. She has skills, and she can work fast. She completed a task I gave her in less than 24 hours when it would have taken me much longer, because I have to so many other tasks that need attention on a daily basis.
Was it worth it? Absolutely!
How do you determine where you need help? Ask yourself a few key questions:
- What do I love to do?
- What can I do best?
- What could I hire out to have done?
- Where am I most needed?
For me, I do enjoy doing what I hired her for, but I also love the rest of the work: designing sites and writing copy.