It has been a few days since I posted last. As mentioned in my previous article, I was scheduled to spend this last weekend attending Matthew Ferry’s and Thach Ngyuen’s seminar, ”Mental Journey to Millions”. Pursuing a career in real estate requires not only education, discipline, diligence and sound business practice; it calls for a willingness to be open to new concepts and systems. Ours is an ever changing industry. The advent of the Internet and the consumer’s ready accessibility to inventory because of it has evolved our role from one largely of information gatekeeper to counselor, advocate and project manager for our clients. As such, we must develop new methodologies and awareness to meet our clients’ need and expectations as well as their market savvy.
All of this begins with knowledge of ourselves. In an industry where many of us are compensated only when transactions close, it’s important to have personal skills and tools available to traverse the valleys as well as peaks of our business cycles. (Note that the average real estate licensee sells less than half a dozen homes per year netting income well below public perception). Personal empowerment is one such tool. Fear is the dominating barrier to a real estate agent’s success; fear of asking for business, picking up the phone, interacting with the public in new, unfamiliar ways; fear of rejection and so on. Whether you apply the practices of cold calling, door knocking, calling sellers on expired and cancelled listings or focus entirely on a referral network to expand your business, knowing how to manage your expectations while overcoming fears and maintaining a strong vision for the future is imperative.
This weekend’s seminar was geared towards financially ambitious entrepreneurs rather than real estate professionals exclusively. To summarize the content, we are encouraged to embrace that our stated intentions and goals drive our results; sometimes “miracles” occur without easy explanation, but that we should look for them (in this context, a miracle is described as an event which is unexpected, can’t be explained and is something wonderful); that to give to others is to build the foundation for receiving; and finally, whatever you ask for in life you attract, be it positive or negative.
For fans of motivational lecturers such as Dr. Wayne Deyer, Anthony Robbins, Deepak Chopra, or the movies, “The Secret” and “What the Bleep Do We Know”, this is all familiar territory. The self help business movement in support of the laws of attraction and powers of manifestation is a powerful one. For those who wish to embrace such teachings to improve their businesses and personal lives, seminars like this one are valuable. If yours is a world of analysis rather than emotion, there are perhaps other avenues better suited to your views and tastes. Regardless, exposing yourself to content you hadn’t considered may only benefit your business in the long run.
The attendees were diverse in career, personality, personal wealth, culture and viewpoint. One thing I am confident we all shared was a sense our lives had changed, be it because of new friends we made or themes we were taught. This is a forum for small business. As such and as a small business person myself, I encourage you to pursue education and personal development in any manner fruitful for you so you business will grow. There is something to be learned in every situation and I did so this weekend.