Visualize customers and they will come. So says Tricia Molloy, author of a new book that teaches entrepreneurs and small business owners how to use divine principles to help their businesses flourish. "Divine Wisdom at Work," subtitled "10 Universal Principles for Enlightened Entrepreneurs," helps business owners use universal principles "to create, manage and grow an extraordinary business," the author says.
Molloy, owner of Molloy Communications, says she has always operated her marketing and public relations firm using these types of principles. She came to realize that when she attracted an unfit client, "It probably had a lot more to do with where my energy was than anything else, and so I learned how to manage my business and grow my business using these principles."
Specifically for retailers, Molloy suggests, "Take a deep breath, close your eyes. Get comfortable, then create a picture. It could be a still picture or a motion picture — whatever feels right — but create a full color picture of your ideal retail outlet. Spend time getting as much detail as possible.
"Really take the time to shoot for exactly the way you want this to be, even if some of the elements might not be possible at this time. And then infuse it with as many senses as possible. What does it smell like? What does it feel like? What does it sound like? And then feel the emotion as if it were already so.
"What you´re doing is you´re pumping yourself up to, "Hey, this is a possibility.´ What you´re doing is sending a message to the universe that says, "This is my reality.´ If you continue to maintain that picture, you will start to attract the people and the circumstances that will make that picture come through."
Molloy is big on vibrations. "We all vibrate on a different level and at different levels times at different times. If you take good care of yourself, eat right, if you are active, you get out in the sunshine, you play, laugh, dance and listen to the music — if you do those things on a regular basis, then you are vibrating at a high level."
Everyone knows people who vibrate on a high level, she says, and these are the people we want to be around. It´s a law that like energy attracts like energy, so when you´re vibrating at this high level, you´re going to be surrounded by employees, customers, clients, associates and vendors who are also vibrating at that level.
On the other end, Molloy says, "If you are overworking yourself and not taking care of yourself, if you are focused on all the bad news, you´re going to be vibrating at a very low level and, consequently, you´re going to attract negative people and bad situations within your company because that´s where you are choosing to be."
One of the first suggestions Molloy makes to those who are new to her concept of divine wisdom is to clean out the clutter in their offices. When you do, she says, "The energy shifts. The phone begins to ring. Projects that were stalled pick up again. New business comes in. It´s because you have activated a universal law, and that law is that the universe abhors a vacuum. When you clear out the psychological and physical clutter, you create the space where the universe — and that´s just another word for a higher power — fills it with what serves your highest good."
If Molloy´s philosophy sounds intriguing, you can take a quiz — How much divine wisdom are you using? — at the Divine Wisdom at Work site. Molloy self-published her book through Aha! House.
Next week, Retail Strategies begins a series of interviews with retailers who disclose their views about what works for them — and what doesn´t.