Problogger.net run by Darren Rowse is a great learning portal
for new and advanced bloggers. I’ve included links to Darren’s site before, but
this older post caught my attention when I searched about growing subscribers for
a client project.
The post was actually written by Trent Hamm at The Simple Dollar, but guest posted at
ProBlogger in June, 2007.
Trent shares how he grew his RSS subscriber base from zero. Though
it is a bit dated, the principles still apply. I’ll share three of my favorite from
the ten. The reason for sharing this is not only for you to add subscribers, but
think about why you’re blogging. Who you are blogging for and what you hope to get
out of it in terms of business (this is a business owner blog, in case you didn’t
know) and revenue.
1. Listen to Delicious:
The most valuable
content that a blogger can create is the type of content that readers want to
come back to time and time again and also that they want to share with others.
These pieces will continually provide value to you, and the surest way to
identify such content is to know how many people have saved a particular post
2. Don’t give into negativity.
I’m not quoting Trent here, but in a nutshell, share your ideas,
but don’t go on constant rant. What good does that do? Besides posting a permanent record of your negativity,
which does not bode well for your growing company brand!
3. Email readers as much as possible.
Make it easy as pie
for readers to contact you and email them as much as you can… These early
adopters will likely stick around and regularly comment on your posts, and then
new readers will see that you have active commenters and will perceive your
blog as an active and lively place.
For those of us who are blogging for business reasons (or even
for personal reasons), it can sometimes get tough to remember why we’re blogging,
what the ultimate goal is, and how to keep it fresh and lively. ProBlogger and his
guests do a good job of keeping it fresh and helping us all learn to be better bloggers.