See the video posted recently on not just building strategic alliances, but on how to track and manage them.
It is one thing to make lots of connections and be well intentioned to follow up. But do you have a PLAN of follow up to manage relationships with people who can refer you business? This potential referral business is “one-to-many” – meaning that you keep in touch with them, and they can tell many. Otherwise you find yourself calling on those “many” on an ongoing basis.
Work smarter! Track and manage your alliance and referral partner relationships and watch business grow.