If you have a home based business that involves repeat business, how do you take care of your existing customers / clients? It’s often said that your best customers are your existing customers. Compared to new customers, which you have to spend money or other resources to acquire, new customers already have a developed trust with your business (assuming their experience was good).
But it’s easy for an existing customer or client to forget about you and go somewhere else. That’s where a good reminder comes into play. What about sending them a greeting card to let them know you are still ready to serve them? You might think that is too much trouble and expense, but did you know you can affordably use a greeting card service to do the footwork for this?
Make Loyal Customers is a service that can take your address information, message, and even custom signature and send the cards for you. They take care of all the work: preparing the card, putting the message on the card, addressing the envelope, getting the right postage and sending the card to your customers/clients. The envelope is done in font too (not mailing labels). Depending on the option you choose, you can send them for as little as 62 cents per card (not including postage).
Greeting cards are a great way to stay in touch with your past customers because they tend to be ‘sticky’. A greeting card with a nice personal message will be much more likely to get read than say a mass mailed flyer printed on plain paper. Also, it’s more likely to sit on their desk for awhile.
This approach especially makes sense for consulting businesses, but it works for many other small businesses as well. In this economy, you can’t take your customers for granted and it helps to do something ‘sticky’ to get them back in for more business. So send a card! You don’t have to wait for the holidays.