Shell put out an ad last year that depicted flowers spewing out of an oil refinery. Suzuki told everyone that its Grand Vitara was in the same carbon-emitting grade as the Mazda X5; apparently hoping that no one would realize that the grade that the Mazda X5 is in is actually saved for the second highest carbon emitters. These are just two of the 410 advertisements that were in front of the Advertising Standards Agency in 2007. Compared to the 83 ads that the ASA dealt with in 2006, it’s clear that consumers are increasingly scrutinizing the green claims that businesses are making. Four months into 2008, the agency has received complaints about 59 ads, which is a slight decrease from last year, hopefully pointing to marketers being more careful about what they say.
Read More At The Guardian
Advertising watchdog receives record complaints over corporate ‘greenwash’