Perception is everything. And building a better public perception can frequently depend on the most, minute detail.
Take The Palms Grill in
When the remodel began on The Palms Grill the town was abuzz with rumors The Palm was moving to
But they could be busier. The marketing and advertising for the restaurant was simply word of mouth and drive-by traffic, which could prove to be somewhat of a problem as the entrance to the parking lot is slightly difficult to navigate. Road construction has also been a deterrent and on opposite corners, McDonald’s and Taco Bell have signs and menu specials that attract many of today’s diners.
This past Sunday I noticed something that changed my entire perception of The Palms Grill. In the parking lot, just to the left of the building a Greenleaf Produce truck had it’s door open, ramp down and
Now this may not seem odd to most owners, but to those familiar withGreenleaf Produce it could be one of The Palm’s greatest assets.
In a world that boasts sustainable, organic, fresh, not frozen, heirloom, special, hybrid, and every other adjective one can use to describe top of market produce, Greenleaf tops the list. They are, undoubtedly, one of the best produce companies in the
I never would have thought the produce came from such a high-end vendor as the prices within the restaurant do not necessarily reflect that quality level as thy are more reasonable than one would suspect.
From all accounts, there is o mention the owner’s use some of the best produce in the area.
Each of us needs to analyze our assets from staff, to service, to vendors and promote those to the public. By fine tuning the public perception of our restaurants we could also be increasing the profits of the company.