I cautiously admire Branson, I mean it is not easy to like tycoons but as movers and shakers go, at least this man with all his flaws, is doing something green in the travel industry.
For instance: The Australian subsidiary of Virgin Airlines is bringing in various green initiatives that include cutting water usage by eliminating the need to wash its fleet of aircraft through investing in a high-tech, water resistant “Permagard” sealant. This should save ten of thousands of litres of water. Yay!
The airline is also bringing in a carbon offsetting programme for customers and staff. Passengers can donate to Australian Greenhouse Office approved projects such as forestry activities, energy efficiency measures, and waste diversion and the generation of renewable energies. Virgin Blue has also pledged to commit around AUD$500,000 annually to offset the impacts of its own crew and staff traveling on company business.
For more information visit virginblue.com.au.