As someone much more focused on selling than marketing, I consider the marketing world a fascinating hobby. I have few credentials to be offering analysis (although I am a consumer, and am in a field that succeeds much more when marketing works)
Here’s what is interesting: How does a high carb, sugary drink line survive the wave of the “lo-carb, no-carb” market and just keep growing? My simplistic analysis is that people want it. Starbucks knows how to research their market, and the new Green Tea drink will be no different – offering the health benefits of Green Tea to the masses, just a bit sweetened and creamy – certainly this will be a smash hit in the U.S. – perhaps elsewhere?
In selling, we all need a Green Tea Frappuccino(R) – something that gets everyone talking – perhaps a bit controversial – and that tastes smooth and creamy. What is yours?