If you want to:
- Improve your organization’s customer service
- Improve the customer experience your organization offers
- Build stronger relationships with your customers
(Courtesy of Sandy Rees at the Get Fully Funded Blog)
I saw this in an email recently from Jerry Panas and the Institute for Charitable Giving. I found it very compelling and hope you do, too.
“There was a blind man who sat down on a sidewalk beside a beautiful city park to beg from those who passed by. It was a lovely day in early May.
On a piece of cardboard, he crudely wrote in chalk, ‘I’m blind. Please help me.’ He set his hat in front of him. By noon, he had collected only a few pennies.
A businessman, walking to lunch, peered at the meager offering the blind man had received. The businessman stopped long enough to write another chalk message on the backside of the cardboard sign, and then continued on his way.
The blind man held the new message for others to see. Then something strange happened. The blind man’s hat quickly filled. After lunch, the businessman returned and remarked on the difference.
‘What did you write on my sign?’ asked the blind man.
‘The same thing you wrote,’ replied the stranger, ‘but with a few different words.’”
You may wonder what were the words the businessman wrote.
IT’S SPRINGTIME AND I WON’T BE ABLE TO SEE IT.
Read These Books
Made To Stick by Chip Heath and Dan Heath
Switch by Chip Heath and Dan Heath
It’s not only about telling a story, it’s about HOW you tell the story.
What? You don’t have a story to tell? Then you definitely need to review each of these.
Follow me on Twitter. I’m txglennross.