Here’s a marketing idea that has taken on a life of its own — all because of the power of word of mouth marketing.
On Friday, August 26, 2005, Alex Tew (UK) thought of a quirky idea to make a little extra cash for his trip to university. Sometimes ideas just work for no real reason. And this is one of them.
Alex decided he wanted to make a million dollars, by selling 1,000,000 pixels, for $1 each so he created the Million Dollar Homepage. Now you might be thinking, “Who in the world would buy a pixel?” Well, apparently, quite a few people. To date, he’s sold over 100,000 pixels — count it, that’s $100,000 in less than a month.
Here are some of Alex’s thoughts from his Million Dollar Blog.
I launched this site 3 weeks ago thinking it was a fairly interesting idea that might well make a bit of cash if I could generate some interest. Well thanks to the awesome power of word-of-mouth, I’ve now sold enough pixels to cover the entire cost of my forthcoming 3 years at University!
Alex has run into a few bumps along the way. Problems with his PayPal account (they don’t like it when you make too much money too fast) and now is facing the problem of too much success (he only has 24 hours in a day). These are the same issues your small business could face. But you can still be successful. Even if you don’t sell pixels.
All it takes is a plan, an audience, and the power of word of mouth marketing. Many thanks to Problogger Darren Rowse for the heads up on this creative money making idea. If you’d like more help on how you can make money online, take a look at a Simple Online Business.