In September 2008 Google launched its Android operating system for
cell phones. This launch was the first major competitor to iPhone,
BlackBerry, Windows Mobile and Symbian (Nokia) operating systems.
Yesterday Google launched its first cell phone, the Nexus One and is selling it directly to individuals (unlocked) or it can be bought through wireless carriers at a subsidized rate.
Google’s continued push into the field of telecommunications
(Android, Nexus One, Google Voice) will positively affect your options
for cell phone and virtual telecommunications – the cost and the
What does this mean for your business?
The three key parts of cell phone purchasing and usage are the hardware itself, the applications and the carrier.
First the hardware you pick for your phone, meaning
HTC, Nokia, LG, Motorola, etc., is so important into how you can use
your phone. How difficult or easy it is to use the phone is affected by
the type of phone hardware you have.
The second thing that’s important are the
applications available on your phone. Although most business
professionals use their phone to check their email but applications for
finance, sales, social media connections and more are available.
Apple’s iPhone has taken the lead in the applications available on
its phone, with 100,000+ for iPhone yet only about 18,000 for Google’s
Apple’s iPhone won the first onslaught of being ‘cool’ and having
great apps. But Google and other cell phone makers will continue to
challenge Apple’s dominance.
The third thing is the wireless carrier. The
carrier you choose will drastically affect your coverage area, the
quality of your telephone calls and the speed of your connection.
What this means is that Google will continue to force the entire
cell phone marketplace to innovate and aggressively price cell phones
and wireless service. This is GREAT for businesses.
Google Voice, although not a full scale PBX, is a powerful tool for
business owners who to install a telephone system, but still need a
feature rich telephone system for their business, that won’t break
If you and your employees are just using a cell phone to speak, then
you’re not maximizing and getting all you can from it or from the
telecommunication options available to you overall.