Have you heard of Knol yet?
I’ve seen the word floating around the blogosphere, the twitsphere and
in various Internet marketing ezines. Today I finally checked out Knol
after reading a brief post by John Jantch.
Knol appears to be Google’s version of Wikipedia or an article
directory on steroids may be another way to look at it. Google defines
a Knol as “an authoritative articles on a specific topic.”
Essentially Knol is a platform for sharing your content. AND, other
authors can comment, review, and contribute to your content, like
Wikipedia. But you control the contributions if you wish. You can set
up your articles so any contributions are moderated.
Will there be any advantage to posting your content on Google’s Knol?
Who knows yet, but it certainly can’t hurt. Remember, you can’t have
too many lines in the pond if you want to attract new prospects to your
My suggestion? Set up your account (you must have a Google account),
add your bio and start posting your articles. Of course it’s a good
idea to look around, and do a search on your key words and niche to see
what else is there on your topic. Check out other bios too.
The random bios I clicked on were mostly missing the boat. Very
little info, no links to their blog or website or social networking
profiles. You’ve got an advantage right there if you just do that.
Got a story or info about Knol you’d like to share? Let us know in the comments.