One of the benefits to blogging, especially if done routinely, is that it has the potential to help you get front page exposure on Google, the leading search engine.
A year ago I “googled” my business name, Radiant Marketing Group, and saw abysmal returns. I don’t know that it showed up on the front page at all. That has changed dramatically over the course of the last few months, and the only thing I can attribute it to is blogging. Now I own the first several pages of Google, and that’s just using the term “Radiant Marketing.”
The number one return brings you directly to my site. Then, return after return, brings you to sites (often other blogs) that mention and link to me.
I’ll talk more about how blogs can be used for search engine optimization and marketing purposes in a latter post, but the point I wanted to make now is simply that blogs can have a positive effect on how you rank in Google, and one of the best ways to find out is to google the name of your business.
I also encourage you to google your name. Similarly, last year when I input “Paul Chaney” I found only miniscule returns that actually referenced me. Several were to a car dealer in Australia, others to a college professor. Now, most of the returns in the first four or five pages are to me. You might consider that an act of vanity. I consider it a good business practice, especially if you’re a solo entrepreneur or consultant whose brand is your name.
I can attest to the fact that blogs have helped me maximize my visibility on the internet. But that’s only one of the reasons I encourage you to enjoin this little exercise. Another is that it helps you monitor your reputation.
I mentioned a moment ago that most of the links to my business website were from other people’s sites. I can search through those to find out what other’s are saying about me and my business. Hopefully, I’ll be pleased to know that my reputation is intact and that others consider me a credible source. I may find out the converse is true, that there are “holes” in my reputation that may need to be addressed.
Why don’t you take a minute right now and google your name and that of your business. Hopefully, you will be pleasantly surprised. If not, then may I encourage you to consider blogging. It certainly helped me.