It seems everyone these days wants to be on the first page of Google search results. After all, roughly forty-six percent of all internet searchers use them to find the stuff they’re looking for.
It’s good to optimize your website so you can be found in the search engines. But don’t lose sight of the fact that there are three major search engines (and many minor ones) and that recent surveys show that internet searchers aren’t really search engine brand concious. Besides that, if Google only captures half the traffic the other half has to come from somewhere. And that’s a lot of people.
If you’re stuck on getting that top page rank in Google though, hop on over to the Google AdWords crews’ blog entry “Common keywords and crawl-friendly robots” where they give you the skinny on how to best use the Google Site Maps feature to get traffic to your site.