Every now and then, you are trying to brainstorm an idea and you get stumped. Fresh air, caffeine jolts, and oxygenated water don’t seem to work. Most people turn to Google and see what they find. Some folks, as we looked at yesterday, turn to StumbleUpon or some other bookmarking or mindmap type of service that shows what other people think.
I’ve started to use Google Sets, another beta service from the world’s best known search player.
To see it in action, I tested a series of keywords around a conversation I just had with email marketing 2.0 expert, Tyler Garns, VP of Marketing at Infusionsoft. Tyler and I have been tag-teaming on a few projects and we met via my Sales Rescue Team initiative and he’s got some good thoughts for small business owners and entrepreneurs. In fact, when it comes to being a small business growth expert, Tyler and his team have a headstart on the concept.
As you can see in this screenshot, I put in five terms:
- Email Marketing 2.0
- Customer Relationship Building
You can then see that it gave me about 20 predicted terms, some of which are quite obvious, but a few I hadn’t thought of. This screenshot is only a portion of the results offered in the Google Sets tool.
The beauty of this is I get a clean list of terms, not all the search information that can distract and confuse my brainstorming process. I don’t know about you, but it sure is easy to just click a link and get taken down a rabbit hole. Like they say in The Matrix, do you want the blue pill or the red pill?
You get results that are not relevant, but you’ll get ideas, too. I’ve tested it with just one term at a time and found more relevant results. Once you get the result, you can click through to a regular Google Search from any of the terms that interest you, of course.
If you are doing research for pay-per-click campaigns, you have probably used Google’s keyword/adword tool and it resembles or probably relies on the same logic that Google Sets uses, however this is just a bit faster and cleaner to work from, in my opinion.
If you need a brainstorm nudge, take a look at Google Sets.
TJ McCue is the founder of Sales Rescue Team, a pay-it-forward initiative that offers free website reviews to small business owners and entrepreneurs.