If you have a website as part of your home-based business, you’ve probably heard of Google Adwords. In fact, you might have tried Adwords and become frustrated with it. When Adwords first came out, it was an innovative application of the Pay-Per-Click model and in the beginning it was relatively simple. It was a great equalizer in online advertising because it allowed even the smallest business to compete alongside the large companies.
But it became wildly popular and with that popularity came rules to ‘control the crowds’. In my opinion, Adwords became less friendly to the small business / home business when Google introduced the Quality Score in 2005. From that point on, Adwords got more tangled and complex and became a more difficult numbers game.
Innovative as ever though, Google has recently announced the Pay-per-Action option (link here). This option will allow Adwords advertisers to set up context ads and only pay when the specified action takes place. ‘Actions’ could be a purchase, newsletter sign-up, free report sign-up and so on. This is interesting from the perspective that the advertiser would not have to worry about click through rates or click fraud.
Google says that Pay-per-Action ads will only be shown on AdSense for content sites which I take to mean they will not show up alongside the Google search results as current Adwords Ads do. Furthermore, it is in a limited beta at the current time which probably means by invite. Still, this is interesting and shows that Google can continue innovating a maturing concept like Pay-per-Click. Furthermore, it sounds like a good way for the small home-based business to get back in the Adwords game without breaking the bank.
Tags: Google Pay-Per-Action, Google Adwords, Google Adsense, Google Per-Per-Click