I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.
The Urchin site is now redirecting to google.com/analytics/
The free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher. Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.
This must be sending waves of terror to low and mid market analytics services. At the same time, it’s great news for medium and small businesses. Urchin has been made even better since the acquisition by Google earlier this year. When I spoke with an Urchin VP at a recent conference, there was nothing but marvel at the enhancements and capabilities Google was brining to the table for Urchin. And now companies can use it for free.