Google, as I write this is sending out missives to tons of media outlets telling them not to use the word google as a verb. What the hell are they thinking?In keeping with a funky part of the trademark law, Google has its “suits” sending out warning letters to publications reminding them not to use the term google as a verb.
The laws stipulates that companies have to protect their trademark or it can fall into public domain. Hmm. Public domain like the great branding that Kleenex gets when people say, “Get me a Kleenex” instead of “Get me a tissue.” Or is it when people say, “Xerox that” instead of “Make a copy.”
While I understand that trademark protection is of utmost importance, this Google thing has me “irked.” Does anyone own the trademark to the word “irked”, if so, send me the letter and I’ll cease and desist from using it as a verb.
From this point forward instead of saying “I’ll Google that”, I will be saying, “I’ll oogle that.”
Here’s a link to a good story if you want further information on Google…or did I mean Oogle?