Online consumers need speed. If they don’t get it from one site, they’ll go elsewhere. That’s they the most successful online properties are often the fastest. Speed kills "?¦ the competition.If the study from Akami and Jupiter Networks didn’t convince you of the need to maximize your Web site for the top speed, take it direct from the horses mouth.
According to the study, the speediest commercial site is Google. In her presentation at the Web 2.0 Summit in San Francisco, Google’s vice president for search products and user experience, Marissa Mayer, addressed Google’s internal research on the value of speed. Her summation of what the search firm learned: