There could be an easier way for people and local businesses to search for pages without having to look through all the results in typical search engine queries. This easier way to search is Google+ Direct Connect, which is currently in the trial stages and not yet accessible to all Google+ pages.
Simplified Business Search Results
One key element of Google+ Direct Connect is the fact that it allows you to jump directly to a company’s Google+ page. All you have to do is add a “+” at the beginning of the company name you are looking for in the Google.com search engine to make this happen.
Once you hit search, it takes you directly to the business page you are looking for if Direct Connect is enabled for that business. This feature takes out the hassle of looking through the search results for a particular business!
Using Direct Connect
Currently, for those who are able to use this Google+ feature for their local business, they must install the Google+ code on their business’ website to link the two together (which is a smart idea for all businesses to do in general to gain exposure via Google). Doing so helps verify the business’s website by Google and helps to determine relevancy of the site for search queries, as well. The steps are rather simple to follow to make this happen:
- First you have to click on the “connect your website” link located under the “Get Started” section on your Google+ page.
- Doing this will transfer you to another page that has a total of six different Google+ buttons you can choose to install. You will also be presented with an option that allows you to opt not to display any buttons and only install the Google+ code onto your website.
- It is up to you to decide whether or not you want a button. If you want people to connect with you on Google+, then it is suggested to use one of the buttons provided. Otherwise, your final step is to install the code onto your website.
Once these steps are completed and the code is successfully added to your website, you or your business will then be eligible to be included in Google Direct Connect. However, as mentioned before, Google states on their official site that they’re “still experimenting with Google + Direct Connect and it won’t work for every Google + page. Additionally, some users won’t have access to Direct Connect. As time goes on, we’ll make Direct Connect more widely available.”
Eligibility Requirements for Google Direct Connect
Google announced that the use of an algorithm will determine which local businesses will become included. To have a better chance at being included in the Google Direct Connect, continue to promote your Google+ Page on your local business website, blog, and in other areas not part of Google+. Doing so will help your business become more easily recognized by the search engine algorithm, thus getting your local business listed as part of the Google Direct Connect. This should be a goal for every local business.
Even though it’s not available to everyone yet, it’s a smart decision to do what it takes to be proactive so once Google+ Direct Connect becomes available to a business, they’ve already laid the groundwork for an easier path to eligibility. ?