It may sound a bit odd that I’m claiming you can use your Google Calendar for a marketing tool, but that’s my story and I’m sticking to it…
These are some of the ways I use Google Calendar in my client work.
Let’s say your company puts on a regular event that your customers want to know about but you often hear excuses like, “my email spam filter must have caught it…” And so your event goes okay, but not stellar.
You can continue to send out emails. That’s a good idea. But you also could start using XML feeds from a calendar format to let people know what’s on your schedule. This is just another way to let people access your information – via an RSS/XML feed.
Public Calendar feed: You can make your calendar available in XML so that anyone with a feedreader can grab it and keep up to date.
Embed the calendar on your website. With a few clicks, you can insert your upcoming events in a calendar form on your website. See example: Click Here.
Shared calendars: Now this tip goes in two ways, private and public. One, you can share your calendar privately with a select set of people. You give them the url and they can go see it, but that person could also share the URL with someone else and they could see it too. So private is not exactly accurate. You can make the calendar totally public and people can add it to their own calendar (as I’ve done with the above example) or also grab the XML feed.
You could also create a public service option, too, and help announce other local events. All the while keeping your brand and ideas in front of your local community.
I can provide an XML feed of my public calendar, like this:
This data above is just for an example.You would insert the link into your FeedReader.
Last one: Search Public Calendars. I’m showing a screenshot here of a search I did for Online Marketing within Google Calendar public search function. Here’s the image:
Let me explain what I’ve found in this sort of search. I find cool people who list out events they know are happening in this space. I find small and BIG company schedules of internal and external events they are sponsoring or coordinating. Mostly, I find event organizers who have intentionally put their events into a Google Calendar so that others may find it. However you slice it, you start to see where you can learn about what’s going on in ways that you may have missed before.