If you have a web-based home business, you probably use or have attempted to use Google Adwords. It’s a pay-for-performance model that allows you to drive traffic to you website based on keywords you choose and pay only when someone clicks on your ad.
In this blog post, I alluded to the fact that Adwords has become somewhat convoluted and difficult for novices to navigate lately. One way you can maximize Adwords and minimize wasted clicks is to use the scheduling feature. The scheduling feature is at the Campaign level under Edit Settings – Advanced options.
If you know your target ad audience (and you should take time to learn that), you may have a good idea of when they are likely to be online. For example, if you are an educational consultant and your target audience is teachers, chances are they will be online Monday through Friday during school hours.
The scheduling feature lets you exclude time ranges during which your ad will not run. In the example above, the advertiser would probably exclude Saturday, Sundays, Holidays, and the time period from about 5:00pm to 6:00am for the remaining days.
This strategy can really help reduce wasted clicks (wasted money) and help you better maximize your Adwords campaigns.
Tags: Google Adwords, Google Ad Scheduling, Google Adwords Tips, Google Advertising