If you spend any time visiting online business forums, you’ve probably heard the roar about the recent Google AdWords shake up. Plenty of small business owners who tried to outsmart the Google folks by creating ads that sent visitors to landing pages with little or no content woke up about a week ago to find their cheap keyword clicks had gone from mere pennies to dollars per click.
“How dare they do that?” they said.
Well folks, this is business and Google has a vested interest in providing a good experience for its primary audience — people searching for valid information and products.
The search market — and specifically the pay-per-click (PPC) search market — is way too competitive for Google to get the reputation for junk results. It’s already happened in many cases. “Smart” entrepreneurs have been leveraging the Google AdWords product to build “Made for AdSense” (MFA) sites.
You know what I’m talking about as you’ve surely landed on one. That’s where you click on a link only to land on another site that’s filled with Google AdSense links that end up taking you nowhere. From a consumer’s point of view it’s just wasted time and frustration. In that vein, I’m sure glad to see the crack down.
But do you need to worry if you have a legitimate web site you are sending visitors to? That depends. Seems that Google is placing a quality score on every landing page now and if your page doesn’t make the grade, you’ll get socked with higher PPC fees. It’s not hard to follow the guidelines. I have several Google AdWords campaigns running that weren’t affected by the recent change.
You can too. Just take the time to do it right. A good overview of just what this whole issue is about can be found at the Affiliate Classroom. You can even download a copy for safe keeping.
What do you think about this policy? Leave me a comment.