In honor of Earth Day, which has come and passed (Tuesday, April 22), I’ve compiled a few recommendations on how we can all do our part. And, of course, they all fit in with “effective communication.”
The first is a new search engine, Ecocho. Their tagline is “You search. We grow trees.”
Through this site, you can use Yahoo to search for items as you would on yahoo. Each time you use Ecocho as your search engine, you’ll be helping to slow climate change, since two trees will be planted to offset carbon pollution emissions for every 1000 searches that users make on ecocho. Trees are grown via official Government-accredited projects.
Even better, switching to ecocho.com doesn’t alter or slow your search. Search results are displayed via technology you already know and trust.
Ecocho is an international initiative to reduce global warming. The service is multi-lingual and is being rolled out globally. Moreover, Ecocho endeavors to contribute 70 percent of revenue back into carbon offset credits.
Finally, as I was planning this process, visitors to the site had two choices for search engines: Yahoo and Google. As of a few hours ago, Google has decided to stop Ecocho from using its search technology. Now, normally I’m a big fan of all things Google (using it as a verb, gmail) but this seems kind of…mean. This is just my personal opinion — no angry emails, please — and I’m sure those who make these kinds of decisions have their reasons, but I don’t see how an organization with that much clout and cash can step down from a worthy cause that would promote their own brand so well.
In any case, let’s move on.
Finally, for those in the Bay Area — and things like this may exist elsewhere. I tried to do some research but all my searches yielded Bay Area specific info — Casual Carpool is a great way to limit your own carbon emissions, meet new people, and maybe practice those conversation skills!