Who Is Susan?Susan Butcher, four-time winner of the Iditarod Trail Sled Dog Race, died Saturday of acute myelogenous leukemia on Saturday. What does this have to do with PR? Not much, really. Other than after you read this post, I hope you’ll go donate to the Leukemia society. But the blessing of having a blog means once in awhile you can write about anything that your heart tells you to. Remember, while we’re all spending our time contemplating our belly buttons, Landis, Mel Gibson, or even how our business is going to take over the world, life happens. Susan fought the greatest battle of all so that she would have the chance to spend more time with her two young daughters. And for those of you who only think in terms of page hits, Susan had over 290,000 total page visits on her patient page on the web site at Seattle Hospital. No marketing or PR, just hits of love and support from all over the world. Imagine touching that many lives by just living your own life well. The numbers don’t really matter, what really matters is what you leave behind. Ms. Butcher leaves behind a legacy of not only being an amazing sportswoman but even more importantly in her husband Dave Monson’s words excerpted from a Mercury news article, “Despite Butcher’s accomplishments as a musher, “…she was most proud of being “the best mom she could be,” Monson said, struggling with tears. “That trumped everything else she did in life. She was so proud of her girls.”
Being a good mom is truly the race that leaves a legacy. So here’s to my kids Emma (10) and Gibson (6) and to all of us remembering that we need to make every moment count. This blog post is also for my amazing grandfather, a two star Air Force general who fought the same leukemia for so many years so he could see all of his granddaughters graduate, but did not live to take any of his seven grandchildren up for a 1/2 loop in a beat up Piper Cub. Gramps, you did the race proud too. Godspeed and Snowspeed.