Green power has become smart business, according to Deloitte. In its 2009 Retail Industry Outlook, Deloitte writes that retailers are discovering that there are measurable economic benefits from going green.
“Besides energy cost savings, some cities are offering retailers a fast-track on building permits and licenses and waiving certain fees, if they follow the city’s green guidelines,” according to Deloitte.
The tax and consulting firm noted that it expects the greening of the retail industry to stay strong this year, for two reasons. First, retailers want to stay ahead of regulatory developments. Second, sustainability is a growing priority for shoppers.
Even with this year’s tight budgets, perhaps you could green up by switching to paper bags, if you haven’t already done so. Or you could start a recycling program that involves your customers. If you are a clothing retailer, perhaps you could hook-up with your local battered women’s shelter and invite your shoppers to bring in gently used clothing suitable for job interviews. If you sell cosmetics, urge your customers to bring in hotel samples of shampoos and lotions, which you will, in turn, take to shelters.
If you sell pet supplies, invite customers to bring in treats and beds that their pets reject so that you can transport these items to animal shelters.