Imagine if for your next family vacation you didn’t go where the
kids wanted to go. Instead you and your spouse decided to go to museums
for 5 days – bringing your 10 year old and 13 year old kids. What a disaster (for most kids) your vacation would be.
Instead I’m sure you ask what they would like to do, or maybe you
already know and incorporate their wishes into the family vacation and
everyone has a great time.
For your business, the products and services you produce are not
much different. Your customers are like your kids. It’s so important to
get feedback from your customers.
Unfortunately, many businesses create products and only after a
failed marketing campaign or resistance from customers do they realize
what a mistake they made.
If they used a tool such as UserVoice
to enable customers to comment and rate products or suggestions every
product they made would be a hit. User Voice enables customers to voice
their opinion about something and have other customers vote for it.
The key benefits that UserVoice provides are:
- Start a conversation. Take action. Build raving fans.
- Turn good products into great products
- Create brand affinity. Turn customers into champions.
- High quality feedback. Instantly aggregated from thousands of customers
Whether you use a system, such as UserVoice, or manually talk to
customers, it is critical to get feedback from customers – before,
during and after product development.
Mine the intelligence of your customers. Turn their suggestions into profit. Turn their ideas into revenue.
Why plead ignorance when a product flops when you have the chance to
get it right the first time by simply asking your customers?